Privacy Policy
Effective · 12 January 2026NRE Systems respects the privacy of the people who encounter our infrastructure. This document explains, in plain terms, what information we process, what we do not, how we share it, and how you can opt out. We keep it short on purpose.
01Who we are
NRE Systems operates the advertising and measurement infrastructure reachable through nresystems.com and our partner placements. We review this Policy regularly and may update it by publishing a new version on this page — the date at the top of the page always reflects the most recent revision.
02What we do not collect
We do not collect personally identifiable information ("PII") through our services. PII includes things like your name, home address, phone number or email address. Our platform is identity-free by design.
03What we do collect
We offer services that help advertisers and publishers show relevant content to the right audience. To make that possible, we process non-personally identifiable information ("Non-PII") about how people interact with ads, placements and pages served through our network. Non-PII typically includes:
- Browser type, version and language
- Operating system and device category
- The domain of the website being visited
- The page on which an ad is shown
- Approximate geolocation at country or region level
- Anonymous identifiers used to deduplicate and frequency-cap
This Non-PII is collected using cookies, pixels and similar technologies. A cookie is a small file placed on your browser; a pixel is a short piece of code used by a website or ad server to register an interaction. Neither is tied to your real-world identity.
Cookies set by our partners, service providers or third-party analytics vendors are covered by their own privacy notices. We do not control those cookies and have no access to the data they collect beyond what those partners choose to share with us.
04How we share information
Because we do not collect PII through our services, we do not sell, rent or share PII with third parties for their own purposes.
We may share the Non-PII we collect, and data derived from it, with our customers so that they can run measurement, optimise campaigns and deliver more relevant creative to the right audience segments. Information shared in this way cannot be used to identify any individual person. Every customer is contractually required to use the data they receive in compliance with applicable law.
We may also disclose information to competent authorities where we reasonably believe we are obligated to do so by law, or in order to investigate, prevent or act on suspected fraud, abuse or threats to the safety of any person.
05Your choices
Cookies and similar technologies let us and our partners deliver a more relevant experience, but you are always in control.
You can configure your browser to refuse all cookies or to remove cookies that have already been stored. The exact controls depend on your browser — most publish step-by-step instructions in their help documentation. Blocking cookies may prevent some websites from working as intended.
You can also opt out of interest-based advertising delivered through NRE Systems by visiting our opt-out page. The opt-out preference is stored as a signal in your browser and remains valid for up to two years. If you clear your browser storage, switch devices or change browsers, you will need to opt out again.
06Data security
We follow generally accepted industry practices to protect data against unauthorised access, alteration, disclosure and destruction. That includes technical, physical and organisational measures appropriate to the risk of processing. Data held on our systems is treated as confidential. No method of transmission over the internet is ever fully secure, so while we work hard to protect information at all times, we cannot guarantee absolute security.
07Children
Our services, products and websites are not directed at children. We do not knowingly collect any information from anyone under the age of sixteen. If you believe a child has provided us with personal information, please contact [email protected] and we will remove it.
08Links to other sites
Our website and our ad placements may link to third-party websites. A link does not mean we endorse the destination. We do not control the content or privacy practices of the sites we link to, and you should review their own privacy notices before providing any information.
09Unsolicited email
We do not send unsolicited email messages that could reasonably be considered spam.
10Change of control
If another company acquires all or substantially all of our assets through a merger, consolidation, asset purchase or similar transaction, we reserve the right to transfer the data in our possession or under our control to the acquiring party, subject to standard confidentiality safeguards.
11United Kingdom and European Union
Where the UK GDPR, the Data Protection Act 2018 or the EU GDPR apply, NRE Systems acts as a data controller for information collected through its own websites and as a data processor when handling information on behalf of our customers.
You have the right to access, correct, erase, restrict, object to, or port the personal data we hold about you, and to lodge a complaint with your local supervisory authority. In the United Kingdom this is the Information Commissioner's Office (ico.org.uk). To exercise any of these rights, please write to [email protected].
12Contact
If you have questions or concerns about this Privacy Policy, the best place to start is email. Please write to [email protected] and we will do our best to respond within one business day.